Goji berry also known as wolfberry is a small red berry native to Asia. Recently goji has gained the superfood status. From diabetes to cancer the berry is known to tackle a wide array of health problems and diseases. It has a sweet and tangy flavour and has been a part of Chinese medicine for over 2000 years. Let s take a look at the many health benefits of goji berry. Lowers sugar levels: Lycium barbarum polysaccharides (LBPs) an active component in goji berry is known to lower blood sugar levels. Apart from its hypoglycaemic effects it has insulin-sensitising activity.