For a country with a whopping population of approximately 1.35 billion a significant percentage of which is youth a lurking protein deficiency issue is a serious cause for alarm with India ranking the lowest in protein consumption amongst other countries across the globe. And when studies indicate that of this large population over 70 per cent of Indians are protein deficient with over 90 per cent unaware of their daily protein requirement it is indeed worrisome and raises important questions – why is protein deficiency such a persistent issue in our country and how can it be addressed? A world leader in the production