A 26-year-old man once took 29 sugar pills that were inert or chemically inactive thinking they were antidepressants. Under normal circumstances having these pills will produce no effects in the human body. Once he swallowed them his blood pressure shot up and his condition started worsening. He genuinely believed that he had overdosed on antidepressants. Only when he was told that the pills were inert did his condition start improving. This is an actual case study that was conducted by researchers in 2007 and it went on to prove how powerful the nocebo effect is. [1] Everybody is a familiar