The recent Koffee with Karan episode had one interesting moment when the host asked Aamir Khan's wife Kiran Rao about the efficacy of anti-tobacco ads showed before and during movies. Mrs Aamir Khan replied that the she didn't know a single person who had quit because of the ads. Now these ads have been widely criticised by the filming fraternity for some time. People from the industry condemned the ads for showing audiences something unpalatable when they've paid money to be entertained. Woody Allen refused to let his movie Blue Jasmine release in India because he didn't care for the