Around 466 million people worldwide have disabling hearing loss and 34 million of these are children. This number is unacceptable as about 60 per cent of hearing loss in children under 15 years of age is preventable according to the World Health Organization (WHO). The UN health agency estimates that up to 5 in every 1000 infants have severe-to-profound hearing impairment. In India over 27000 children are born deaf every year. However hearing impairment or loss is often neglected as it cannot be seen and in most cases the diagnosis is delayed. On World Hearing Day (March 03 2021) experts