October is Breast Cancer Awareness month. Fear of the dreaded disease coupled with fright of the after-effects of the treatment often prevents breast cancer patients — particularly women — from being benefited by new and advanced treatments available for it. This was revealed by Dr Bhavin Shah a senior oncologist at a press conference held in the city on Thursday. Speaking at a conference organised to mark the World Breast Cancer Awareness Month he said that early detection was the key and the cure was around 90% in such cases. 'Modern breast cancer treatment is highly effective and less invasive