Winter is here and so is the season for cold and flu. Expect a runny nose and sore throat to be knocking your door anytime soon. Balms are the go-to solution for people affected by cold or cough. It is applied to the chest, back and throat during common cold for relief from the congestion of mucus and cough in the chest. Balms are also known to open blocked nostrils and relieve minor aches in the muscles and joints. It is mostly applied before hitting the sack for a good sleep that seems impossible when you are suffering from a cough or cold.