However much we deny it we live in a superficial world where we’re judged by our looks. Of all the different look-enhancing techniques out there plastic surgery is by far the most popular. Earlier a practice exclusive to the rich and famous the procedure has become far more accepted with everyone from college kids housewives and even middle-aged men opting for it. One of the most popular plastic surgery procedures is rhinoplasty – surgery performed on the nose. Dr Debraj Shome a renowned plastic surgeon tells us more the procedure: It’s no surprise that the nose commands so much attention.