I don t use beauty products for fairness. My main concerns when it comes to my face are acne marks dullness blackheads dryness in some parts dark circles and to some extent redness. When I came across Himalaya Kesar Fairness face wash in the supermarket I decided to give it a go for two things 1) I prefer beauty products with natural ingredients as far as possible (I am not an expert to determine how accurate or authentic the natural formulation claim is) 2) I am immediately drawn to anything that promises to give me a clearer complexion and refreshed