Finding your own personal style can take years. British fashion stylist Rachel Davis who has worked with the likes of Elle Macpherson and Daisy Lowe says that it is important to know your own body and follow the style accordingly rather than aping someone else. Davis currently working with American department store chain TK Maxx on the 'Me. By Me. Project' says that the 'campaign is about encouraging people to experiment with style try new things on and to simply be themselves.' 'The campaign features real TK Maxx shoppers and I think this is a really positive message in fashion'